Top Best Content Optimization Tools For Digital Marketers

Top 15 SEO Content Optimization Tools for Digital Marketers

January 7, 2022

Online writing always demands new methods for content optimization and engage your audience’s interests. The most reliable tool which can be used to enhance your writing is content optimization. Generally, it is the process of understanding content performance, and finding new ways to optimize content to engage with audience intent, rank higher in Search Results page (SERPs), and improve your content’s readability.

Hence, by improving the SEO value of your online content, you can significantly increase your content viewership and offer lasting results in terms of your digital writing success.

The most important task is to optimize the blog content and web pages. In other words, it can be said that you need to optimize content in addition to writing epic content.

List of Top 15 content optimization tools for SEO

The process of research, optimize and track existing content on your site can take a lot of time and resources. Several factors affect content optimization such as consistency, good quality content.

Here are the top 15 content optimization tools which can be utilized for content optimization for blogs or web pages:

1. Google Search Console

Have you ever thought about how search engines like Google understand your content? It is none other than the Google search console which is utilized to optimize existing content on your site. It allows you to monitor and report on your website’s presence in Google SERP.

All you need to do is verify your website by adding a code to your website and you can submit for further indexing. It helps you to understand how Google and its viewers view your website and allow you to optimize for better performance in Google search results.

Marketers find it a great tool for analyzing the SERP performance of your website and different parts of the content.

It helps you gain insights about page speed, structured data, and other features that affect online performance.

It aids in understanding user intent and organic traffic with impression and clicks data of certain queries.

2. Ahrefs

Ahrefs is one of the must-have SEO tools since it offers unmatched keyword research, backlink analysis, and competitor research capabilities. It is an effective tool to understand your niche audience and pull back the curtain to make high-quality content based upon several data points.

Utilise it to determine a competitor’s backlinks. You can utilize this SEO tool to find the most linked to content within your niche, check and fix broken links on your website and get an overview of your best-performing pages.


SEMRUSH is one of the simplest solutions for agencies and teams to start crafting SEO friendly content. This SEO content optimization tool scans the top-ranking pages for your target keyword and recommends changes. One of the most popular features of this SEO tool is the Domain Vs Domain analysis which allows comparing your website to your competitors.

4. KWFinder

If you are looking out for an SEO keyword tool to help you find long-tail keywords with a lower level of competition, then your search is over with KWFinder.  It is utilized to find the best keywords and run analysis reports on backlinks and SERP. This rank tracker tool helps you easily determine your ranking while tracking your improvement based on key metrics.

5. Clearscope

One of the top SEO copy writing tools, Clearscope a must has tool for any content strategy. The best part of Clearscope is its artificial intelligence can be used to find contextual keywords to include in your content. It can be easily swept up with SEO tools, but content optimization can be focused more on the content and consumers. The best part of this clear scope is that you can combine the analytical insights from other SEO tools with the unique friendly features like keyword counting and highlighting that content marketers require. You can keep every document in Google Docs while having access to the powerful writing tools offered by Clearscope.

6. Google PPA, autocomplete, and related searches

One of the best ways to optimize content is to study SERP results to understand each search engine positions your content. You can also utilize Google’s autocomplete, PPA, and related search features when content optimization is done. You can supercharge your SEO content with related keywords that people use while searching for target search queries.

7. Keyword Tool dominator

Like the other keyword research tools, Keyword tool dominator covers a list of keywords that are related to each other in marketing strategies. It can be utilized to generate H2 and H3 content and uncover powerful terms on several platforms. The additional advantage of this keyword tool over others is that it can be used to optimize product pages, review pages, and other content types that rely on transactional keywords. It gives content creators they need to power content beyond Google and outrank their competitors. Real-time access to keywords across multiple platforms is also an additional advantage.

8. Grammarly

Even when you have the right optimal keyword density and done the research as well, but you are not able to achieve success, then you must consider the tool of Grammarly. It helps to upgrade the quality of content by offering varied services such as grammar check, spellchecker, and additional advanced writing assistant which aids in analyzing the tone and flow of content. No matter what type of content you’re working on, it helps you redefine it until it’s ready for the publication of content.

Grammarly can be available for all platforms including web, desktop app, android, and iOS app. It can be utilized with every writing platform including Google docs.

9. Yoast SEO

Yoast SEO is one of the most reliable SEO optimization tools available, in terms of ease of use and efficiency. It is a WordPress plugin that helps you offer live feedback when you upload the content. The readability, its SEO value, and many other factors can be defined. Each time when you post new content, Yoast SEO offers a helpful checklist that allows enhancing the value of content. Moreover, it also helps to optimize the content.

It is focused on On-site and On-page SEO. As an additional advantage, it lets you perform social media optimization. You can have a unique title, image, description for social media sharing. You can make your content more shareable on social media platforms. You can select the option “Social” and optimize the title, description, and add a social media-friendly image.

10. ShortPixel or ImageOptim

A well-optimized content’s common attribute is its loading speed. Be it a web page or a blog, the fast loading factor is one of the distinguishing factors where images can be an issue. Images can be fixed using an image optimizing solution.  When it comes to WordPress, ShortPixel works the best. It is used as a plugin that can be used to optimize your existing and newly uploaded images.

11. Linkody

If you are looking for ways to link your content, then Linkody is the answer to this. Linkody aids you to find out which websites have been included in your content. On an additional note, it also offers the advantage to discover what link building strategies can be utilized to boost the online presence. It proves beneficial to understand who’s linking back to your content, and is a great step towards improving the writing.

12. Topic

The topic is a great SEO content optimization tool which reduces the efforts to do detailed research and enhance content quality to drive more organic traffic.

One of the greatest advantages is that it helps you create a content outline within minutes when you get any keyword.  It also helps to craft content that can beat the competitors by suggesting the important topics and questions by utilizing AI.

When the content is analyzed, it takes a different approach for instance, when a keyword is given, this tool extracts content from the existing top results in Google and then gives a score on Content based on the covered subject.

13. Contenteum

If you are looking for a content -optimization tool, Contenteum is all you need. This is a tool that allows you to do research, create a schedule, optimize, and publish the content on one dashboard. It assists you in efficiently optimizing the website content. On an additional note, it helps you save time and grow your content ROI by maintaining an entire editorial workflow to manage the content and improve team collaboration.

Contenteum utilizes an API to integrate directly with WordPress. It helps in creating tables, include headings, paragraphs, quotes, and images and these are the major functions required by a content marketer. It works wonders to streamline the content marketing process since it provides keyword suggestions to rank higher on SERP. This is the one-in-all tool with built -in grammar and plagiarism checks with scheduling and publishing content.

14. Plagiarism Checker

No well-written content can rank well without identifying its uniqueness. A plagiarism checker helps you to check the content’s uniqueness and may penalize your content if it finds out to be copied from another source. After you analyze the content according to SEO strategy, it’s time to start redefining the content. It is a prior task to check the plagiarism of the content since search engines take plagiarism on a very serious note. Make use of an effective online plagiarism checker tool. As soon as you paste the content in the tool, it checks whether the content is duplicate or not and automatically improves your ranking on search engines.

15. Google Keyword Planner

The prior task to writing SEO content is to research the trending keywords which are related to your topic of choice. You can have a clear idea of your potential readers by looking into the most popular search terms. Including the required keywords will help you to cater your writing to your niche audience and keep them interested in the content.

Google Keyword Planner will help you do the keyword research. You can easily rely upon it shows the relevant keywords with a certain topic within seconds. You just need to type in a keyword so that the tool shows the popularity of keywords over a given period. You can select the average monthly searches for a certain keyword.


Since there is no specific list of best content optimization tools, you can find a lot more. If you have put a lot of time to create awesome content, then equal time must be contributed to optimizing content after you write the content. You will be surprised to see the results if you will utilize the right tools like Google Search Console to gain the actual performance metrics. Select the right tool according to your business requirements and get the most out of your marketing budget.


One Comment

  • aayushman sharma

    how many things are required for google adsence criteria? many people want to know this ?

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